“I feel that Augmented Reality is perhaps the ultimate computer.”
Satya Nadella
NOW that we have considered the spatiality of products and their narratives, and now that we have also looked more closely at some of the white spaces surrounding the product world from launch failures to returns and beyond, it’s time to look at how you may begin to build your own product storyworld in space, and to share some of my own insights. I have been involved with holography for decades, long before the recent fusion of Augmented Reality and Artificial Intelligence which promises to transform performance. Product packaging, display and trade fair holography were three zones very much in the center of spatial evolution. But as we’ve already noted, the spatial realm covers the entire life cycle from design and production to distribution, usage and recycling. And holography offers multiple potentials across the three main arenas where products are to be found – retail, home and industry.
“Spatial will disrupt mobile because it will superimpose the mobile experience not the real world.”