“The world requires at least ten years to understand a new idea, however important or simple it may be.”
Ronald Ross
PRODUCTS happen in time but they also happen in space, and how they happen in space affects how they do in time. Spatialized products can impact the entire life cycle of a product, from design collaboration and speed at the outset to launch success, returns reduction and customer loyalties. In fact, the spatial realm can lend a narrative to the entire cycle and turn product life cycles into product life stories. We must not be distracted by the song and dance of display holograms. Just as Greek theater originally consisted of only song and dance before Thespis introduced the first episode (literally, something ‘added in between’), so too will holographic song and dance emerge into storylines, storyboards and storyworlds. The episodes will interject and holographic proliferation won’t need to rely on its wow or eureka effects.
“The spatial realm can sell the inside as well as the outside of your products.”